Let’s talk about the thing we all pretend we’ve mastered — underwear sizing.

You know the drill: you buy your regular size, and within five minutes you’re adjusting, tugging, or questioning every life decision that led you here. So, naturally, you size up. Because logic says more fabric = more comfort, right?

Wrong.

Sizing up your underwear might stop the hip-line dig… but now you’re living in the land of constant wedgies. It’s like your underwear suddenly developed a vendetta. Every step? A new adventure in discomfort.


🩲 The harsh reality: it’s not your body — it’s the design.

Traditional underwear cuts were created for mannequins. Perfectly symmetrical hips, zero movement, no curves. Basically, the exact opposite of a human woman.

If you’ve got hips, a booty, or thighs that like to meet in the middle, most underwear patterns just weren’t made for you. They flatten, squeeze, roll, or ride — because they’re designed to look “perfect” on a table, not move with you through real life.


🌿 Here’s what your body actually wants

Your body wants a waistband that hugs, not squeezes.
Fabric that breathes, not suffocates.
A fit that stays put, instead of disappearing halfway through the day.

That’s why bamboo underwear is changing everything — soft, cooling, and naturally stretchy in all the right ways. It doesn’t dig, doesn’t ride, and doesn’t make you question your outfit choices halfway through a workday.

Because comfort isn’t about more fabric. It’s about better design.


💬 Real talk

If you’ve ever found yourself doing the “wedgie shuffle” at work or sizing up just to breathe — it’s not you. It’s the industry still catching up to the fact that real women have shape, movement, and hips that exist.

Here’s to underwear that finally keeps up.
No digs. No rolls. No regrets.

🎥 YOUTUBE

November 10, 2025 — Jody-anne Sellwood